Monday, September 5, 2011

Job - AM/Manager- Ad Sales - Mumbai - IDC Technologies INC - 4-to-6 years of experience - Jobs India

Job - Programming Head - Kolkata - ABC Consultants Pvt Ltd - 7-to-12 years of experience - Jobs India

Job - Account Manager - Radio Sales - Mumbai, Mumbai Suburbs - ENIL - Radio Mirchi 98.3FM - 1-to-3 years of experience - Jobs India

Job - Account Manager - Radio Sales - Surat - ENIL - Radio Mirchi 98.3FM - 1-to-3 years of experience - Jobs India

Job - Radio Jockey - Night Band - Coimbatore - Music Broadcast Private Limited - 2-to-3 years of experience - Jobs India

Wednesday, August 10, 2011

Job - Account / Key Account Manager - Corporate Sales - Delhi - Music Broadcast Private Limited - 2-to-4 years of experience - Jobs India

Job - Management Trainee - Sales Activations (FRESHERS) - Delhi, Noida - Music Broadcast Private Limited - 0-to-2 years of experience - Jobs India

Job - Intern - Creative - Delhi, Mumbai - Music Broadcast Private Limited - 0-to-1 years of experience - Jobs India

Job - Associate Programming Head - Vizag - Visakhapatnam - Music Broadcast Private Limited - 4-to-6 years of experience - Jobs India

Sound Engineer Mumbai

Sound Editor - Mumbai - 1 Opening(s)


Radio City 91.1FM is India's first and leading FM radio brand. Promoted by Music Broadcast Private Limited (MBPL), the private FM network has captured the hearts of millions of listeners across 20 FM stations in Mumbai, Delhi, Bangalore, Chennai, Ahmedabad, Pune, Hyderabad, Lucknow, Jaipur, Vadodara, Surat, Sholapur, Nagpur, Sangli, Coimbatore, Vizag, Ahmednagar, Akola, Nanded and Jalgaon.


Qualification: Graduate
Experience: 3 – 4 years


Sound editor, sony vegas, nuendo, sound forge, radio, RCS


Ms.Fiona 91-22-66969100
Music Broadcast Private Limited 

Job - Account Manager- Radio Sales - Noida - TALENT CONSULTING - 2-to-3 years of experience - Jobs India

Job - Account Manager - Radio Sales - Noida - ENIL - Radio Mirchi 98.3FM - 2-to-4 years of experience - Jobs India

Job - Account Manager - Radio Sales - Pune - ENIL - Radio Mirchi 98.3FM - 1-to-3 years of experience - Jobs India

Job - Account Manager - Radio Sales - Indore - ENIL - Radio Mirchi 98.3FM - 1-to-3 years of experience - Jobs India

Job - Station Head Nasik - Nasik - ENIL - 7-to-9 years of experience - Jobs India

Job - Manager - Front Office with leading Radio Station (Only Females) - Ahmedabad, Rajkot, Surat - Zen Peoplecraft India Pvt ltd - 0-to-3 years of experience - Jobs India

Job - Account Manager - Radio Sales - Panjim, Vasco Da Gama - ENIL - Radio Mirchi 98.3FM - 1-to-3 years of experience - Jobs India

Job - Account Manager - Radio Sales - Surat - ENIL - Radio Mirchi 98.3FM - 1-to-3 years of experience - Jobs India

Job - Account Manager - Radio Sales - Mumbai, Mumbai Suburbs - ENIL - Radio Mirchi 98.3FM - 1-to-3 years of experience - Jobs India

Job - Sr.Programming Head - Bhubaneshwar, Ranchi - NO.1 MEDIA CHANNEL. - 5-to-10 years of experience - Jobs India

Job - Account Manager - Radio Sales - Nasik - ENIL - Radio Mirchi 98.3FM - 1-to-3 years of experience - Jobs India

Job - Sound Engineer for Varanasi - Varanasi - Radio Mantra 91.9 FM - 2-to-4 years of experience - Jobs India

Job - Radio Jockey - Agra - - Agra - Radio Mantra 91.9 FM - 1-to-3 years of experience - Jobs India

Job - Opening for Group Head for TV & Radio space selling @ Cochin - Ernakulam / Kochi/ Cochin - Aambridge Staffing Solutions - 8-to-12 years of experience - Jobs India

Job - Manager / Sr. Manager - Digital Media & New Business - Mumbai - Music Broadcast Private Limited - 7-to-12 years of experience - Jobs India

Job - Programming Head with Leading Radio Station at Banglore - Bengaluru/Bangalore - Zen Peoplecraft India Pvt ltd - 7-to-12 years of experience - Jobs India

Job - Assistant Manager Corporate Ad Sales - From Media Only - Delhi/NCR - Radio Mantra 91.9 FM - 3-to-6 years of experience - Jobs India

Job - Sr Manager CORPORATE SALES TV/Radio AD Sales @ Top Media Group ! - Bengaluru/Bangalore - Client of Aambridge Staffing Solutions - 1-to-6 years of experience - Jobs India

Job - Radio Jockey, Traffic Reporter - Chennai, Delhi, Hyderabad / Secunderabad - Indian Traffic Network Media Pvt Limited - 1-to-3 years of experience - Jobs India

Friday, July 8, 2011

Job - Looking for Creative Head for Mumbai Location - Mumbai - Aambridge Staffing Solutions - 3-to-6 years of experience - Jobs India

Job - Looking for Creative Head for Mumbai Location - Mumbai - Aambridge Staffing Solutions - 3-to-6 years of experience - Jobs India

Job - Programming Director (shilpi@potentialsearch.in) - Jaipur - Potential Search - 4-to-5 years of experience - Jobs India

Job - Programming Director (shilpi@potentialsearch.in) - Jaipur - Potential Search - 4-to-5 years of experience - Jobs India

Job - Account Manager - Radio Sales - Mumbai, Mumbai Suburbs - ENIL - Radio Mirchi 98.3FM - 1-to-3 years of experience - Jobs India

Job - Account Manager - Radio Sales - Mumbai, Mumbai Suburbs - ENIL - Radio Mirchi 98.3FM - 1-to-3 years of experience - Jobs India

Job - Account Manager - Radio Sales - Surat - ENIL - Radio Mirchi 98.3FM - 1-to-3 years of experience - Jobs India

Job - Account Manager - Radio Sales - Surat - ENIL - Radio Mirchi 98.3FM - 1-to-3 years of experience - Jobs India

Job - Radio Jockey and Associate Producers - Agra - Radio Mantra 91.9 FM - 2-to-4 years of experience - Jobs India

Job - Radio Jockey and Associate Producers - Agra - Radio Mantra 91.9 FM - 2-to-4 years of experience - Jobs India

Job - Radio Jockey and Associate Producers - Agra - Radio Mantra 91.9 FM - 2-to-4 years of experience - Jobs India

Job - Radio Jockey and Associate Producers - Agra - Radio Mantra 91.9 FM - 2-to-4 years of experience - Jobs India

Job - STATION HEAD .NO1 RADIO CHANNEL - Madurai - Vhire4u - 7-to-11 years of experience - Jobs India

Job - STATION HEAD .NO1 RADIO CHANNEL - Madurai - Vhire4u - 7-to-11 years of experience - Jobs India

Job - Producer, India FM, BBC World Service India Pvt. Ltd. - Delhi/NCR - BBC Delhi Bureau - 0-to-4 years of experience - Jobs India

Job - Producer, India FM, BBC World Service India Pvt. Ltd. - Delhi/NCR - BBC Delhi Bureau - 0-to-4 years of experience - Jobs India

Job - Manager / Sr. Manager - Digital Media & New Business - Mumbai - Music Broadcast Private Limited - 7-to-12 years of experience - Jobs India

Job - Manager / Sr. Manager - Digital Media & New Business - Mumbai - Music Broadcast Private Limited - 7-to-12 years of experience - Jobs India

Job - Traffic Scheduler - Mumbai - Music Broadcast Private Limited - 3-to-4 years of experience - Jobs India

Job - Traffic Scheduler - Mumbai - Music Broadcast Private Limited - 3-to-4 years of experience - Jobs India

Job - Opportunity for Station-Head for Reputed Radio Station @ Mysore!! - Mysore - A client of Aambridge Staffing Solutions - 5-to-10 years of experience - Jobs India

Job - Opportunity for Station-Head for Reputed Radio Station @ Mysore!! - Mysore - A client of Aambridge Staffing Solutions - 5-to-10 years of experience - Jobs India

Friday, June 24, 2011

Job - Assistant Manager/Manager - Marketing - Bengaluru/Bangalore, Chennai, Delhi/NCR, Mumbai - Radio Mango 91.9 (A Division of Malayala Manorama) - 6-to-10 years of experience - Jobs India

Job - Assistant Advertising Managers - Oman - SABCO MEDIA SAOC - 4-to-9 years of experience - Jobs India

Job - Broadcast Engineer for radio - Oman - SABCO MEDIA SAOC - 4-to-9 years of experience - Jobs India

Job - Media Sales Executives - Oman - SABCO MEDIA SAOC - 3-to-8 years of experience - Jobs India

Thursday, June 2, 2011

Job - Key Account Manager - Sales - Chennai - Music Broadcast Private Limited - 3-to-6 years of experience - Jobs India

Job - Assistant Manager Sales - Bengaluru/Bangalore - Music Broadcast Private Limited - 6-to-9 years of experience - Jobs India

Job - Senior Copywriter - Mumbai - Music Broadcast Private Limited - 5-to-8 years of experience - Jobs India

Job - Account Manager-Corporate sales - Bengaluru/Bangalore, Delhi, Delhi/NCR, Gurgaon, Hyderabad / Secunderabad, Mumbai, Mumbai Suburbs, Navi Mumbai, Noida - Leading client - 1-to-5 years of experience - Jobs India

Monday, May 2, 2011

Phase III on hold for 4 years

 FM radio will have to be more patient now.  In its Strategy Plan of the Information and Broadcasting Ministry 2011-17, the Ministry says that FM Phase III will see light of the day only in 2015-16.....




http://www.radioandmusic.com/content/editorial/news/fm-phase-iii-may-have-wait-another-four-years

Sunday, May 1, 2011

Job - Programming Head - Bhubaneshwar, Indore - NO.1 MEDIA CHANNEL. - 5-to-10 years of experience - Jobs India

Job - STATION HEAD: MEDIA CHANNEL. - Rourkela - NO.1 MEDIA COMPANY. - 5-to-10 years of experience - Jobs India

Job - Cluster Head/ Marketing Head/ Business Head with Leading Media Company - Kolkata - Esteemed Client of Zen Peoplecraft India Pvt ltd - 9-to-14 years of experience - Jobs India

Job - Marketing & Sales Executive - Mumbai - Samyak media and productions pvt. ltd. - 2-to-3 years of experience - Jobs India

Monday, April 18, 2011

Job - Excellent Opportunity as Sales Manager with leading Radio Station !! - Meerut - Aambridge Staffing Solutions - 1-to-6 years of experience - Jobs India

Entertainment, Media to grow 12.4% till 2014

India's entertainment and media industry will grow at an annual pace of 12.4% during 2010-14 to Rs.1.04 trillion, said advisory firm Price-waterhouse Coopers, (PwC) marking a sharp upward shift from 2009.

Entertainment, Media to grow 12.4% till 2014

Private FM channels to be allowed to broadcast news

Private FM radio channels will soon be allowed to broadcast news sourced from All India Radio (AIR), an official said Monday.

FM radio channels will be able to carry news "in a short time as they will be allowed to broadcast news bulletins of the All India Radio unaltered," said Rajiv Takru, additional secretary in the information and broadcasting ministry.

Private FM channels to be allowed to broadcast news

Job - Sound Engineer / Audio Engineer - Mumbai - Mumbai, Mumbai Suburbs - A Leading Radio Channel of India - 5-to-10 years of experience - Jobs India

Job - SALES ACCOUNT MANAGER - Bhubaneshwar, Guwahati, Rourkela - LEADING MEDIA COMPANY - 2-to-3 years of experience - Jobs India

Friday, April 15, 2011

Job-Radio Jockey for Kanpur/Lucknow/Jaipur

Job-On Air Talents required urgently for various shows, for one of the most reputed national radio brand with the largest network...

Experience required: 0-3yrs

Please mail your updated resume immediately

Executive Name: Shalini

response@sparrowexpressions.com

Job - Senior Manager- Ad Sales - Mumbai - Client of Ma Foi - 7-to-10 years of experience - Jobs India

Job - Account Manager - Radio Sales - Panjim - ENIL - Radio Mirchi 98.3FM - 1-to-3 years of experience - Jobs India

Job - Excellent Opportunity as Sales Manager with leading Radio Station !! - Lucknow - Aambridge Staffing Solutions - 1-to-6 years of experience - Jobs India

Job - Excellent Opportunity as Sales Manager with leading Radio Station !! - Meerut - Aambridge Staffing Solutions - 1-to-6 years of experience - Jobs India

Job - Excellent Opportunity as Sales Manager with leading Radio Station !! - Allahabad - Aambridge Staffing Solutions - 1-to-6 years of experience - Jobs India

Job - Excellent Opportunity as Sales Manager with leading Radio Station !! - Allahabad - Aambridge Staffing Solutions - 1-to-6 years of experience - Jobs India

Job - VP Sales (Cluster Head) - Pune - A leading company in the Media Sector - 10-to-17 years of experience - Jobs India

Job - Assistant Manager / Deputy Manager - AdSales - Mumbai - Mumbai - A leading media house - 3-to-8 years of experience - Jobs India

Job - Corporate sales-Key Account Manager- - Mumbai, Pune - Leading media client - 1-to-5 years of experience - Jobs India

Job - Regional Programming Head - Chandigarh - A reputed Media(Radio) client of E-lixir Web Solutions Pvt Ltd. - 7-to-11 years of experience - Jobs India

Monday, April 4, 2011

Radio Jockey Kanpur & Jaipur

Urgent requirement for experienced Radio Jockeys for Kanpur & Jaipur..
If interested contact immediately immediately...

aamir.red.ph@gmail.com

Thursday, March 24, 2011

Job - Assistant Manager Ad Sales - Bangalore/Indore - Bengaluru/Bangalore, Indore - Confidential - 3-to-5 years of experience - Jobs India

Job - Marketing Head Mumbai - Mumbai, Mumbai Suburbs - ENIL - 8-to-10 years of experience - Jobs India

Job - Experience in Adsales- Print / Radio / Online for Manager Corp. Sales! - Delhi/NCR - Client of New Vistas - 3-to-8 years of experience - Jobs India

Job - Sr Manager Ad Sales - Delhi/NCR - Clients Of Mangalam Placements Pvt.Ltd - 7-to-9 years of experience - Jobs India

Job - Ad Sales Manager - Delhi/NCR - A client of New Vistas - 3-to-8 years of experience - Jobs India

Job - Account Manager - Radio Sales - Panjim - ENIL - Radio Mirchi 98.3FM - 1-to-3 years of experience - Jobs India

Job - Account Manager - Radio Sales - Indore - ENIL - Radio Mirchi 98.3FM - 1-to-3 years of experience - Jobs India

Job - Key Account Manager-Corporate sales - Bengaluru/Bangalore, Chennai, Mumbai - Leading media client - 1-to-6 years of experience - Jobs India

Job - Sr. Executive-Sales - Bengaluru/Bangalore, Chennai, Delhi, Delhi/NCR, Ghaziabad, Gurgaon, Mumbai, Noida, Pune - Leading media group - 0-to-3 years of experience - Jobs India

Job - VP Sales (Cluster Head) - Pune - A leading company in the Media Sector - 10-to-17 years of experience - Jobs India

Cluster Sales Head:

Job - VP Sales (Cluster Head) - Pune - A leading company in the Media Sector - 10-to-17 years of experience - Jobs India

Saturday, March 12, 2011

Job - Marketing Head Mumbai - Mumbai, Mumbai Suburbs - ENIL - 8-to-10 years of experience - Jobs India

Job - Assistant Manager Ad Sales - Bangalore/Indore - Bengaluru/Bangalore, Indore - Confidential - 3-to-5 years of experience - Jobs India

Job - Senior Sales Account Manager - Mumbai - A Leading Media and Entertainment Company !!! - 4-to-5 years of experience - Jobs India

Job - FM Transmitter Engineer - Saudi Arabia - A very reputed Group in the Kingdom of Saudi Arabia - 3-to-5 years of experience - Jobs India

Job - FM Transmitter Technician - Saudi Arabia - A very reputed Group in the Kingdom of Saudi Arabia - 3-to-5 years of experience - Jobs India

Job - Executive Producer - Breakfast Show - Mumbai - A leading Radio Channel of the Nation - 4-to-6 years of experience - Jobs India

Job - Executive Producer - PAN India Show :Day Show - Mumbai - A leading Radio Channel of the Nation - 7-to-9 years of experience - Jobs India

Thursday, March 3, 2011

What Is Needed to Become a Radio Personality?


It is perceived that Radio Jockeys (Disc Jockeys) have a dream job where they get paid to talk, and that’s about it; they come on-air for couple of hours have loads of fun, interact with the listeners and as a bonus they end up becoming a celebrity too, so the fun never stops. Although I will agree to this that we do what we love to do, but being a RJ or DJ whatever you prefer to call it, is a very serious business.
And not everybody who can continuously chatter can be a RJ/DJ, as people normally think. If you talk too much that does not qualify you as a RADIO HOST. A positive attitude with a sense of responsibility, and extrovert nature without going overboard is an apt description about the kind of personality one must possess.
Like any job being a Radio Personality requires certain skill sets & personality type. So what are these:

  • A Good Radio Voice

A good radio voice is not too deep or too high, and generally free of regional inflections (accents), except in specific radio genres or local broadcasts. A radio personality should always properly enunciate words.
  • A Sharp Mind

Radio personalities are renowned for their sharp wit and ability to quickly respond to subtle cues. These traits are not inherent to all individuals, and a very sharp mind is required to keep up with on-air requirements.
He/she should also keep abreast with all the latest happenings of the world and should possess a general understanding of things.
  • The Ability to Control

Radio personalities must refrain from vulgarities, profanity and even seemingly subtle allusions to comply with broadcast regulations. Not only does a radio personality have to know the rules, he/she must have the self-discipline to follow them.
  • Command over language & Grammar

Fluency over the language in which the radio station airs is amongst the most desired key-skills and is something which cannot be done away with.

  • The Ability to Read with Emphasis

An ability to read copy while sounding natural and spontaneous is a hallmark of a successful radio personality.
  • The Ability to gel with the World Around

A radio show host must have the willingness to learn from the world around. And he/she should possess humility. Arrogance only leads to ultimate failure as the listeners will sooner or later drift away. 


Job - Marketing Head Mumbai - Mumbai, Mumbai Suburbs - ENIL - 8-to-10 years of experience - Jobs India

Job - Station Head - Hyderabad / Secunderabad - Mataflex Technologies - 5-to-10 years of experience - Jobs India

Job - STATION HEAD: - Bhubaneshwar, Guwahati, Jamshedpur - NO.1 BRAND OF MEDIA CHANNEL. - 5-to-9 years of experience - Jobs India

Job - STATION HEAD - Surat - ENIL - 6-to-8 years of experience - Jobs India

Friday, February 25, 2011

Radio Formats: Explained


Active Rock
The term often used for stations which play rock music designed to be played loudly, such as "hard rock", "metal", and "heavy metal".
Adult Album Alternative
(AAA)
A station which plays largely current music which tends to appeal more to adults than to teenagers. AAA playlists are much broader than the limited playlists of hit radio, and therefore depend on album tracks as well as on music released or designated as singles. Stylistically, such stations may play rock, folk-rock, country-rock, modern rock, blues, folk, and world music.
Adult Alternative
A station which plays current hits, whether single releases or popular album tracks, which tend to appeal to adults more than to teenagers. Playlists are drawn from rock, pop, country-rock, folk-rock and blues releases.
Adult Contemporary (AC)
A station primarily playing popular and rock music released during the past fifteen or twenty years, designed for general listeners rather than for listeners actively interested in hearing current releases.  The playlists of many AC stations will also include a limited selection of older material and current hits.  Best examples: Radio City 91.1 (most stations currently use this format or it’s variant)
Album Oriented Rock
(AOR)
This is a format so named as to distinguish itself from Top 40 stations of the past, which played primarily singles. AOR stations thrived between the late 60's and the 80's, during the heyday of FM Rock Radio. See Rock, Classic Rock.
Alternative Rock
A station which plays rock music of grunge bands of the late 80's, and to some extent, the punk/new wave artists of the late 70's, rather than the "classic" rock artists of the 60's and 70's. These stations are aimed primarily at teenage audiences and feature mostly current single releases and popular album cuts.
Americana
A station which plays mostly current country-rock, folk-rock, blues and American roots music which tends to appeal to adults more than to teenagers.
Classic Rock
A station which plays rock music released during the 60's, 70's and 80's. These stations recreate the sound of Album Oriented Rock stations of that period (although often with a much more limited playlist) and appeal mainly to adults rather than to teenagers. Some Classic Rock stations play a limited amount of current releases stylistically consistent with the station's sound.








Contemporary Hit Radio
(CHR)
    
A station which plays a significant amount of current popular music, whether singles or album cuts. As it is no longer unusual for a single to remain on the charts for 30-40 weeks or longer, "current" refers to music released within the last year. A more accurate description for "CHR" would be "Current Hit Radio".

    Although some CHR stations base their playlists on surveys of local record sales or phone requests, most rely on published charts such as the Billboard Hot 100. As of December, 1998, the Billboard Hot 100 chart began to include popular album tracks not commercially released as singles, and began weighing a song`s airplay three times as heavily as a song`s sales.  The Billboard Hot 100 chart is therefore a measure of which songs are being played on CHR stations which, in turn, base their playlists on Billboard`s Hot 100 chart.

    Some CHR stations play a significant amount of hits released during the past ten or fifteen years, particularly if there are insufficient current hit releases which fall within the station's stylistic range.
Dance
A station which plays music, whether or not current, produced primarily to be played for dancing. This type of music was originally known as Disco music.
Ethnic/International
Programs which feature music, whether traditional or popular, of a particular ethnic group, nation, or region, and are aimed at listeners from the featured group or place. Comp World Music
Hot Adult Contemporary
(Hot AC)
A station which plays commercial popular and rock music released during the past fifteen or twenty years which is more lively than the music played on the average Adult Contemporary station, but is still designed to appeal to general listeners rather than listeners interested in hearing current releases.

Another definition of "Hot Adult Contemporary" used in the radio industry is an Adult Contemporary station which plays a significant amount of new rock/pop releases. There is no strict rule as to how much new material a station needs to play in order to be considered "CHR" rather than "Hot AC".

To confuse matters further, you will often see an "Adult Contemporary" music chart, which tracks current songs which appeal to adults but are more pop-oriented than songs found on the "Adult Alternative" chart.  Billboard Magazine also compiles an "Adult Top 40" Chart, which tracks rock singles and album cuts which appeal to an adult audience. Example: Big 93.8 FM
Lite Adult Contemporary
(Lite AC)
A station playing particularly easy-going popular and rock music released during the past fifteen or twenty years designed to appeal to general listeners. This is "Easy Listening" format of years past. See ACHot AC.
Modern Rock
A station which plays mostly current rock music performed by artists which have become prominent during the past five to ten years. Stylistically, the music tends to fall between Rock and Alternative Rock. See Alternative Rock, Rock.
Oldies
A station which plays popular, rock 'n roll, and rock music released during the "golden era of hit music", roughly 1955-1975. The term "Oldies" is actually a misnomer; a more accurate name for this format would be "Golden Hits", as music from the post-1975 period may qualify as "old" but will rarely qualify as "gold".
Personality
Programs or formats which rely on the personalities of an on-air host or hosts to entertain listeners, often with humor, parody, satire, or commentary on current events. Personality programming may also include music, interviews, and other features.
Rock
A station which plays mostly current rock music, whether single releases or album cuts. Due to the diversity within rock music today, the playlists of different rock stations will tend to fall within different stylistic ranges. See Modern Rock, Alternative Rock, Active Rock, Rock AC.
Rock AC
A station which plays rock music released largely during the past fifteen or twenty years, designed for the general rock listener who is not actively interested in following current releases. These stations, sometimes known as "rock hits", include some "classic rock" material and some current material in their playlists. Some of the "name" formats such as "Jack" include some pop material along with rock hits.
Talk
A format or program which features one or more hosts discussing current events and other topics, often in the context of a particular political ideology. Talk programs frequently feature in-studio guests and calls from members of the public, representing varying degrees of expertise. Health, medical, and financial topics are especially popular.
World Music
Programs which play music which evokes musical styles of one or more regions of the world, but is not necessarily performed by musicians from those regions or aimed solely at listeners from those regions. Compare Ethnic/International Music.

Wednesday, February 23, 2011

BBC Hindi to stop services???

BBC Hindi to stop services???

Stating that BBC Hindi radio was a source of "accurate, impartial and independent news" for 10 million listeners in India, a group of intellectuals, artists and journalists has asked the British government to rethink its decision to severely cut funding for the BBC World Service to enable continued transmissions on shortwave radio.

Don't silence BBC Hindi radio, say intellectuals

Why Use Radio To Advertise?


The Radio Multiplier Study
Conducted by Millward Brown International, in October 1999 - April 2000. Commissioned by Radio Advertising Bureau (RAB) UK

  • Toplines of Research
  • Findings Research Summary 

    Toplines of Research Findings
  • A large-scale continuous tracking survey of radio and TV
    This Millward Brown study involved nearly 5500 interviews in continuous research to track awareness and attitudes to 17 brands. The media tested were Commercial Radio and TV in the Central Region of UK.
  • Adding radio to TV has a 15% multiplier effect 
    If 10% of a given TV budget is re-deployed onto radio, the efficiency of the campaign in building awareness increases on average by 15%
  • Radio in isolation was measured to be three-fifths as effective as TV at raising advertising awareness
    On average, in this test, radio was three-fifths as effective as TV at increasing advertising awareness amongst an audience of 16-44 year old radio listeners
  • But this radio effectiveness result was achieved at one-seventh of the cost 
    On average, in this test, radio prices were about one-seventh of those for TV. While the price relativity for other audiences will vary, the achievement of three-fifths of the result at one-seventh of the cost makes radio significantly more cost effective than TV.Obviously price variance between radio and TV will vary depending on area and audience.
  • More effective radio campaigns
    The most effective radio campaigns outperformed even the average for TV. Enjoyability is an important factor but, above all, the best-performing ads are well branded
  • Misattribution
    There is clear evidence that consumers often think they have seen a campaign on TV when in fact radio was the only advertising medium used; splitting the sample into listeners and non-listeners helps to offset this misattribution
Research Summary 
This study was devised to find out how effective radio advertising can be relative to TV, and to learn more about what kind of radio advertising is more effective: effectiveness was gauged in terms of measuring increases in advertising awareness.

The study tracked perceptions amongst consumers aged 16-44 for seventeen brands advertised in two comparable regions. For each brand, one town had radio advertising while the other did not. TV advertising was the same across both towns.

Millward Brown, who conducted the study across October 1999 to April 2000, model effectiveness in terms of the Awareness Index

Across the seventeen brands:
  • the average Awareness Index for radio was 3
  • the average Awareness Index for TV was 5
Therefore radio was, on average, three-fifths as efficient as TV at driving advertising awareness amongst radio listeners.

In terms of price advertising agency Universal McCann, advise that for the TG 16-44 Yrs, TV is around seven times the cost of radio. So, by achieving three fifths of the awareness at one seventh of the cost, the radio campaigns were significantly more cost-efficient than the TV campaigns.Obviously price variance between radio and TV will vary depending on area and audience. 
This cost effectiveness advantage means that radio has a multiplier effect when added to a TV schedule. If 10% of a given TV budget is re-deployed onto radio, the efficiency of the campaign in building awareness increases on average by 15%.

Some radio campaigns performed much more strongly than others - indeed the strongest outperformed the TV average.

Radio campaigns with higher scores were characterised by good branding - these were campaigns where consumers were in little doubt which brand was being advertised. Enjoyability was also a characteristic of the better performing campaigns, although this could not overcome weak brand linkage.
Branding and enjoyability appear to be significantly more important factors than spot length or media laydown.
Proprietary branding devices (e.g. jingles, theme music) were strong contributors to the effectiveness of radio advertising, even though they may have originally been established on TV.

Misattribution is an important issue. Consumers may think they have seen a campaign on TV even when it has only run on radio. This has important implications for measuring the effect of radio - most importantly, research samples need to be split into listeners and non-listeners.

Why Radio? What makes radio to stand apart???



There are clear cut advantages which make radio popular, amongst them:

1.       Radio is a non-intrusive medium: Simply put it doesn’t come between you and your work. You can drive, cook, work or mostly do anything with the radio playing at the background, and it won’t hamper your output. But the same doesn’t hold true for Television or magazines, where you need to concentrate on the medium to get the sense out of it.

2.       Radio is extremely portable: A point which needs little explanation, it can go anywhere you go, but whether you’ll be able to use it or not depends on service; but still it can stay with you anywhere.

3.       Radio is local: One of the biggest advantage, radio is restricted to a particular region and this gives immense potential to radio. Both the users and advertisers gain a lot from it. A local advertiser is able to market his/her product to the potential clients. Pick any spot (commercial) e.g. There is a sale at a jewelry store in Lucknow, now wont it make sense for it to advertise its upcoming sale to the potential customers within Lucknow. Will it gain any advantage by putting the ad on a national television (local channels have very limited viewership) and incur huge cost when maximum number of viewers will never be able to take advantage of the sale.

The same spot on radio will not only deliver the message to the correct customers but will also make more sense as both the store and the potential customers are located in the same city, plus it will be much more cost effective, and will have high value for money.

Apart from this, local news/updates or local connect can only be achieved through a local medium. You can connect with the people by talking about things which makes sense to them e.g. Weather, traffic conditions, train timings or local issues.
People can connect with the on-air staff or the station, and can give their feedbacks or suggestions, they also have the opportunity to connect with their favorite RJs. Connecting the same way with a TV station is virtually impossible even for the local residents of the city where the TV channel is based.

4.       Radio is Live: Together will local connect this really boosts radio as the true and one of the most effective public communication medium. Live updates are possible on radio which is impossible for print and very difficult for television to manage. A jam at a crossing in a particular city is of relevance to the residents of that city only or those visiting it, a radio station can give out exact details, same goes for other local and

5.       Radio is Inexpensive: A locally manufactured non-branded Radio can be bought for a few rupees, whereas a TV will still cost couple of thousand. Plus you don’t need to pay for the service, but TV/newspaper/magazines carry their cost.

Tuesday, February 22, 2011

FDI ceiling for non-news media to go up to 74%

The government is set to propose simplified foreign direct investment (FDI) norms for media companies in India, classifying them into two categories: news media and non-news media. While the FDI cap for news media will continue at 26%, it is the non-news media which benefits more, with a higher FDI ceiling of 74% —up from the existing 49%.

FDI ceiling for non-news media to go up to 74%

Radio MidDay records 70% growth in revenues

94.3 Radio One, the joint venture between Mid-day Multimedia and BBC worldwide has recorded exceptional growth in revenues and EBIDTA (earnings before interest, depreciation, Tax and Amoritzation) for Q3 as compared to the same period in the previous year.

Radio MidDay records 70% growth in revenues

Radio Mirchi’s EBITDA grows 33% to Rs. 28 crores in Q3

Entertainment Network (India) Ltd., India’s leading Private FM Radio operator, popularly known as Radio Mirchi, today reported buoyant results for the quarter ending December 31, 2010. On the back of a 22% growth in revenues to Rs 77.5 crores in the quarter, the company’s EBITDA rose by 33% to Rs 28.2 crores. With exceptional income at Rs 12.03 crores, the profit after tax of the company stood at Rs. 24.9 crores against Rs. 10.7 crores reported in Q3 last year. The Company’s EBITDA margin improved from 33.2% in Q3FY10 to 36.4% during the current quarter.

Radio Mirchi’s EBITDA grows 33% to Rs. 28 crores in Q3

BIG FM notchs up second position in Mumbai : Week 5

BIG FM: Second position in Mumbai: Week 5

92.7 BIG FM the radio arm of Reliance Broadcast Network Limited tops the chart with 2nd position in the RAM Rating in Mumbai for week 5th for the year 2011. Owing to its entertaining and extensive researched programming 92.7 BIG FM is making its way to the top with a gain of 0.5 % in the market share beating its competitors.

BIG FM notchs up second position in Mumbai : Week 5

Job - Key Account Manager-Corporate sales - Bengaluru/Bangalore, Chennai, Mumbai - Leading media client - 1-to-6 years of experience - Jobs India

Job - Zonal Manager-Corporate sales - Bengaluru/Bangalore, Delhi, Delhi/NCR, Gurgaon, Hyderabad / Secunderabad, Mumbai, Mumbai Suburbs, Navi Mumbai, Noida - Leading media group - 5-to-10 years of experience - Jobs India

Job - Area Sales Manager-Corporate sales(Hyd.) - Hyderabad / Secunderabad - Leading media group - 3-to-8 years of experience - Jobs India

Monday, February 21, 2011

700 stations in Phase III???


Updated News as in the third week of January 2011:  
The Group of Ministers on FM radio phase-III, which will see an additional 700 radio stations in operation, has finalised an e-auction model for its roll out.

The GoM, headed by Finance Minister Pranab Mukherjee , met yesterday and decided against the conventional open auction model and instead chose the e-auction method, official sources said today. 

While over 200 private FM radio stations are already in operation, the third phase may allow another 700. The third phase would also focus on smaller cities and towns, where private FM radio is absent till now. 

The license period for the radio stations has been extended to 15 years from the existing 10 years, they said. 

The FM-III policy includes the provision of broadcast of news and current affairs as reported by Prasar Bharati. It also aims at cutting down infrastructure costs by 50 per cent. 

Sources said key issues like Prasar Bharati rentals and music royalty are addressed in the Phase III draft. 

Radio broadcasters have been vocal about the high rentals charged for Common Tower Infrastructure (CTI) draining their profitability. 

With FM-III expanding to smaller tier 'D' cities, it is likely to provide greater freedom and multiple ownership, promotion of local content, talent and culture. Formats like talk shows, dramas, classic and folk music concerts, programming specifically for children, short stories and plays with a social message too are likely to be incorporated.

Profiles In a Radio Station!!!



The moment we hear the word Radio or a career therein, we end up thinking about Radio Jockey, much like the moment we think about TV Serials we think only about the actors working in it. But the fact is that a radio-station has many more opportunities. And one would find various teams in a radio station, mostly:


     Programming: This is the creative department, where all the ideas/shows or any other thing        which you hear on a radio are churned out. You can call this the core of the station.
2.     
      Sales: Obviously this department gets the dough to keep a station working.
3.     
      Technical: Responsible for smooth operation of all the machinery, including uplinks, audio systems, internal monitoring, studios, generators, air-conditioning, CTI etc.; basically anything which comes under electrical or electronic heading falls in their domain.
4.     
      Administration/Finance/HR/Marketing/PR: These are mostly handled by couple of people in a non-metro station. And the same person can be looking after Finance, HR and Admin or maybe working with a different combo.
Within programming and sales department there are various profiles. Mostly in non-metro radio stations a programming person looks after more than one aspect.  So at times a show producer will also act as a script writer or an ad-sales producer, a jock may fill in as a music manager, the programming head might be looking into marketing tie-ups as well…so the boundaries are not absolute; and multi-tasking is expected and part of the norm.


Still the profiles which might be found in a station can include:
1.    
      Programming:

a.     Programming Head: Responsible for all aspects of programming
b.     Radio Jockey: Hosts shows or does OBs
                                          i.    Show Hosts
                                         ii.    OB jocks
c.     Producer: One who produces an idea is the producer. The role of a producer demands making of a program completely – from generating ideas to deciding on the music and to finally getting it aired. Besides this, a producer also looks after radio show formats, co-ordinates with guests, briefs callers and sees if the show is aired on time.
                                          i.    Show Producer: Is responsible for complete content and orientation of a show
                                         ii.    Ad-Sales Producer: Is responsible for sales coordination and preparing jingles or ads for clients.
                                        iii.    Promo Producer: A term which is often used to describe a person who does the work of both a producer and a sound engineer.
                                        iv.    Station Producer: One who looks after the production of promos, jingles and other in-house properties.
d.     Sound Engineer: Works to mix or enhance an audio which is supposed to be aired.
e.     Script Writer
f.      Music Manager: Responsible for the correct flow of songs, maintaining database, and preparing reports. Music is an integral part of radio as in the absence of visuals, it’s only music that maintains the continuity of any radio program.
2.                       Sales:
a.     Sales Head
b.     Account Manager
                                          i.    Retail Sales Executive
                                         ii.    Corporate Sales Executive
So you might be good in one or the other thing because each of these jobs require a particular mindset and it should be in sync with your attitude and abilities. Any clash between your attitude and the requirements for a profile will frustrate you and you will lose in the long run.
Soon I’ll post about the requirements to be a good radio jockey and some universal requirements for any profile in a radio station.
                                                                                
                                 ...Be With Me...